it also needs a plan for that coverage
It might seem straightforward to simply hire a photographer to capture some candid shots during an event. While this approach can yield results, it overlooks the numerous benefits of a more comprehensive photographic strategy.
The layout of the venue, for instance, can significantly impact the quality of the photographs. A skilled photographer can assess the space and identify optimal locations for capturing the event's atmosphere and key moments. Additionally, staged photo opportunities, such as group photos or photos with leadership figures, can serve as valuable mementos for attendees and provide organizations with compelling content for press releases and marketing materials.
Furthermore, events present a unique opportunity to foster connections and gather contact information from attendees. By encouraging guests to pose for photos and offering to share the images electronically, organizations can collect email addresses and expand their marketing reach.
In essence, event photography is far more than just snapping a few pictures. It's a multifaceted endeavor that requires careful planning, skilled execution, and a keen understanding of the event's objectives. By investing in a comprehensive photographic strategy, organizations can maximize the impact of their events and ensure that their message is effectively communicated to a wider audience.
This is one reason I appreciate collaborating with marketing firms when shooting events: there is a predetermined strategy for which photographs are required for press releases, marketing campaigns, and supplementary materials. These materials may include pop-ups and mailers showcasing a full room or a speaker on stage. This strategy ensures that your audience is shown, not just told, about your reach and effectiveness.
Getting Started
When we are asked to quote for an event, we have a list of several questions we like to ask:
1) What kind of event
2) Location
3) Timeline of events
4) Is there a Step and Repeat
5) One photographer, or multiples for greater coverage
6) Layout of the event
7) Lighting allowed (You’d be shocked how often it isn’t!)
8) Turnaround time needed
These inquiries typically lead to additional questions, which allows us to guarantee that we are meeting the needs of our clients. Frequently, in situations with a step and repeat and a limited timeframe, we suggest hiring an additional photographer to assist with capturing the step-and-repeat banner while the primary photographer documents the event as guests interact. It is essential for us to capture as many of the necessary images as possible.
Our team has substantial experience and a strong interest in this area. We have collaborated with numerous organizations on local, national, and international levels.
